SEO & Content Strategy FAQ
How long does SEO take to show results?
Honest answer: meaningful organic traffic growth typically appears 3–6 months after implementation begins, and the compounding benefits continue for years. Sites with significant technical issues see faster gains once those are fixed. New sites in competitive categories take longer. We set a 12-month horizon for assessing SEO programme success and track leading indicators — rankings, impressions, crawl health — monthly so you can see progress well before traffic spikes appear.
What is the difference between technical SEO and content SEO?
Technical SEO ensures search engines can discover, crawl, render, and index your site correctly — covering things like page speed, Core Web Vitals, structured data, canonical tags, and crawl budget management. Content SEO is about creating and optimising pages that match what searchers want at each stage of the funnel. Both are necessary. Technical issues act as a ceiling on what content can achieve; content gaps limit how much technical excellence matters. We address both in our programme.
How do you choose which keywords to target?
Keyword selection starts with your commercial goals — what products or services generate the most revenue. From there we build a demand map using search volume data, keyword difficulty scores, and intent analysis (navigational vs informational vs transactional). We prioritise keywords where you have a realistic chance of ranking on page one within 6–12 months given your current domain authority. We avoid vanity keywords — high-volume terms with low commercial intent — in favour of terms that drive qualified traffic.
Do you produce the content or just the strategy?
Both options are available. For clients who have internal writers, we produce detailed content briefs — keyword targets, target word count, required headers, competitor analysis, internal linking suggestions — so writers have everything they need to produce optimised content without SEO expertise. For clients who need full production, our content team handles research, writing, editing, and optimisation. We can also train your internal team to produce SEO-ready content independently.
How do you measure the success of an SEO programme?
Our primary metrics are organic sessions (from non-branded search), keyword rankings for target terms, and organic-attributed conversions or revenue where conversion tracking is set up. We track these monthly and report quarterly against targets agreed at programme kickoff. We also monitor technical health scores (site speed, Core Web Vitals, index coverage) as leading indicators. Vanity metrics like domain authority from third-party tools are not in our primary reporting — we focus on what actually drives business outcomes.