E-commerce Solutions FAQ

Should I use Shopify, WooCommerce, or a custom-built store?

The right choice depends on your catalogue size, customisation needs, and growth trajectory. Shopify is excellent for merchants with up to a few thousand SKUs who want to launch quickly and keep technical overhead low. WooCommerce suits businesses that need tight WordPress integration or have specific content marketing requirements. A custom-built store makes sense when you need deeply custom checkout flows, complex pricing logic, B2B buyer portals, or tight integration with proprietary systems that off-the-shelf platforms cannot accommodate cleanly. We help you make this decision during discovery — there is no commission-based incentive for us to recommend one over another.

How do you integrate local Nigerian payment gateways?

We have production integrations with Paystack, Flutterwave, Interswitch, and Remita, as well as international gateways (Stripe, PayPal) for cross-border transactions. Our integration layer handles webhook verification, idempotency (preventing duplicate order creation on retries), payment status reconciliation, and automated receipt generation. We also implement bank transfer proof upload flows for customers who prefer manual transfers — common in the Nigerian B2B market.

How fast should my e-commerce site load?

Google's Core Web Vitals benchmarks are your target: Largest Contentful Paint under 2.5 seconds, First Input Delay under 100ms, and Cumulative Layout Shift under 0.1. In practice, a 1-second delay in page load time reduces conversions by approximately 7%. We build e-commerce sites with performance as a first-class requirement: image optimisation pipelines, edge caching via CDN, lazy loading, and server-side rendering for product pages. We benchmark against real user data, not just lab scores.

Can you build a multi-vendor marketplace?

Yes. Multi-vendor marketplaces are a speciality — we have built platforms handling hundreds of vendors, split payouts, commission structures, seller dashboards, and dispute workflows. The key architectural decisions are around how vendor data is isolated, how payouts are calculated and disbursed, and how customer trust is maintained when purchasing from third parties. We spend significant time on vendor onboarding experience because the quality of your seller base directly determines buyer satisfaction.

What does the launch process look like for a new store?

Our launch process has five phases: build and internal QA, user acceptance testing with your team, soft launch to a limited audience, performance baseline capture, and public launch. We do not go live on Fridays. We set up monitoring (uptime, error rate, slow queries) before launch and have a rollback plan documented. Post-launch we monitor closely for the first 72 hours and are on call to respond to any issues. Most stores go live without incident because the QA process is thorough — but preparation beats hope.