Brand Identity FAQ

What is included in a brand identity package?

Our standard brand identity engagement covers: brand strategy workshop, brand positioning and messaging framework, logo suite (primary, secondary, icon mark), colour palette with usage ratios, typography system (primary and secondary typefaces with hierarchy rules), iconography style, brand voice guidelines, and a brand standards document. We also produce a set of applied assets — business cards, email signature, social profile templates, and presentation deck cover — so the brand is immediately usable.

How long does a brand identity project take?

From kickoff to final files, most projects take 6–10 weeks. The timeline has three phases: strategy (2 weeks), visual exploration (2–3 weeks), and refinement and delivery (2 weeks). The middle phase is the most variable — if the first concept direction resonates strongly, we can accelerate. If the team needs to explore several directions, it takes longer. We set clear revision round expectations upfront to keep things on track.

How many revision rounds are included?

Our engagements include two structured revision rounds per phase. In practice this is enough for the vast majority of projects. Revisions are most productive when they are consolidated — we ask that all stakeholders review together and submit unified feedback rather than iterating in multiple small rounds. If the project requires additional rounds beyond what is included, we can extend at an agreed day rate.

What file formats will I receive?

You receive every file format you will ever need: SVG, EPS, and PDF for vector applications (print, signage, embroidery), PNG files at multiple resolutions for digital use, and source files in Illustrator or Figma. We organise everything in a structured folder system with a clear naming convention so your team can find the right file without calling us two years later.

Do you help with brand strategy or only the visual identity?

We start with strategy because the visual identity is only as strong as the thinking behind it. Every project begins with a brand strategy workshop where we explore your target audience, competitive positioning, brand personality, and key messages. The visual identity is then designed to express that strategy — not just to look attractive in isolation. Clients who skip strategy often find themselves redesigning two years later because the brand does not connect with customers the way they hoped.